LUCHA = FIGHT.
Made to fight the boring candy aisle.
Starting with a gummy with
REAL Mexican flavor.
Get a taste of home, or
try something new.
Be the first in the ring to pin your cravings.
WHERE FLAVOR COMES TO FIGHT.
Lucha is made to bring REAL Mexican candy to the shelves.
Everyone loves tacos, margs, Takis®, and Tajín®.
Now it’s time for the candy aisle to catch up.